ING Direct to Become Capital One 360, Pledges to Stay the Same

by Michael on Nov 8, 2012 · 3 comments

ING Direct Logo

About a year and a half ago, Capital One made a deal to acquire ING Direct. That deal was cleared to move forward earlier this year.

Now… Fast forward to yesterday when I received an e-mail from ING Direct saying that they’ll be changing their name (and color scheme) in February, but (hopefully!) leaving everything else the same.

As I noted in an earlier post, we opened our first online bank account with ING Direct. That was way back in January of 2004 and we’ve been happy with them ever since. Hopefully that won’t change.

Here’s the text of the e-mail:

Our name is changing to Capital One 360 and our colors are changing to red and blue – but our commitment to you is staying the same.

Yep, it’s true: As of February, we’ll have a new name and fresh look on the outside – but on the inside, it’s the same ING DIRECT you’ve come to know and love.

Typically with bank mergers, the things Customers care most about end up being the first things to change. But to us, you’re what matters most, and we’re going to keep it that way. Because we’re not a typical bank, and this isn’t a typical merger. So we’re going to back up our commitment with a pledge to you, our Customers, about how this business is going to run moving forward.

We’ll deliver real value. We’ll continue to offer no-fee, no-minimum checking and savings accounts – with the great features and rates that we know are important to you.

We’ll always keep it simple. There will always be simple, intuitive digital and mobile access to your accounts.

We’ll keep a human touch. We’ll talk to you as we always have, with real people here ready to help you.

We’ll focus on you. We’ll always innovate and improve with you in mind, first and foremost, to create the best Customer experience out there. We’ll get things right the first time, and keep challenging ourselves to do them even better.

We are making this pledge to you – and if you feel we’re not staying true to it, well, we want you to call us out on it. Do it directly on Twitter @INGDIRECT or even shoot us a personal email. Because you, our Customers, are this business and we intend to keep it that way.

Stay tuned for another update from us next month, or check out our Customer Info Center to keep in the know.


Jim Kelly, Head of Direct Banking

Jon Witter, President, Retail and Direct Banking

Apparently they’ll be sending out further details about “account and product updates” in December with the official changeover happening in February. Thus, if you’re an ING Direct customer, you should keep an eye on your e-mail.

1 MoneySmartGuides November 8, 2012 at 1:15 pm

I received the same email yesterday. I’m interested in seeing what changes they are bringing. I’ve heard a lot of horror stories with Capital One. I’ve been a customer of ING since 2005 and will be staying until I here of the new changes. Depending on those changes, I’ll decide if I am staying or leaving.

2 John Mueller February 4, 2013 at 5:40 pm

I tried emailing Jim Kelly at the email he listed,, to share my concerns with him and it bounced. That doesn’t make me feel more comfortable.

3 Michael February 4, 2013 at 5:47 pm

John: Interesting. I just got an e-mail from them today (about half an hour ago) about the transition and it included that very same e-mail address. Seems odd that they’d still be sending it out if it was no longer functional.

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