1 CEO Gaffe of the Week March 5, 2013 at 2:40 pm

Sharebuilder President Greenshields said on Benzingza about the 30% price cut “we will still maintain our margins.”

Greenshields won’t say exactly how the company is able to sustain its margins. “It’s trade secrets that we’ll never talk about because they’re operational efficiencies that we built from the ground up, not unlike the formula for Coke,” he said.

We remember the make it up on volume stories of the dot com era. Good luck!

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