Small Business Saturday 2013

by Michael on Nov 22, 2013

Shop Small Logo

With Thanksgiving and Black Friday just around the corner, it’s time once again to enroll your American Express credit cards in their “Small Business Saturday” promo.

As a reminder, this is a promo that was launched back in 2010 as a way to reward cardholders for shopping at small businesses and, more pragmatically, to encourage those businesses to accept AmEx cards.

To participate, you’ll need to register your card and then use it to make a $10 minimum purchase at a qualifying small business on Saturday, Nov 30th. Shortly thereafter, you’ll receive a $10 statement credit.

Those who have participated in this promo in years past may have noticed that it’s not worth as much as it used to be. As recently as last year, you could get $25 back on a $25 minimum purchase, but now it’s $10 for $10. Bummer.

But hey, free money is free money. You might as well spend a few minutes signing up on the off chance that you hit up a small business on the 30th.

As for participating stores, you can check out the map at Or you can just use your head and go to a locally owned, non-franchise business that accepts AmEx. That strategy has worked well in the past for me.

Protip: AmEx assigns different numbers to multiple cards on the same account. In the past, they’ve always honored this promo on a per card basis, meaning that you can get multiple bonuses per account.

Last year, my wife and I stopped into a couple of local restaurants that we like and bought $25 gift cards. With two accounts x two cards (AmEx Delta SkyMiles and AmEx Blue Cash Preferred), we pocketed $100 worth of free, future dining.

This year, we’ll be traveling on Small Business Saturday. When you combine this with the reduced value of the deal, it will be less of a priority for us. But I’ll still be registering our cards and will participate if possible.

Registration, which will take place at, opens on Sunday (Nov 24th). They say that registration is limited so, if you’re interested, you should make a point of enrolling your card(s) as soon as possible.

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